BEPANTHEN TATTOO AFTERCARE GLOBAL CAMPAIGN
DIRECTOR / DOP / EDITOR / COLOURIST Commercial
‘The First Time’, a two-phase, Instagram-led campaign that speaks to our audiences where they speak to each other and doesn’t just ‘push product’ – choosing instead to explore and celebrate the stories and emotions behind creating a new tattoo and getting your first one.
‘The First Time’ seizes the opportunity to become a trusted source of support, celebration, inspiration and information by starting real and lasting conversations. Conversations which can evolve and create something more permanent than a one-off campaign.
‘The First Time’ has quickly been embraced by local markets, going live in 7 countries so far. And markets aren’t just rolling out assets or making their mark online, either – they’ve been going above and beyond to build genuine relationships by taking the conversation to tattoo conventions too.